Shopping lovers now can purchase through YouTube. Yes, it’s not a joke, the features for shopping on YouTube are going to be launched soon. Channel owners now can promote their own products or can promote other brands.
Other social media like TikTok, and Facebook allows shopping on their platform. Sellers and buyers can do shopping online. The largest video-sharing platform YouTube is going to launch its new feature and this feature is shop. From now users can do shopping on YouTube.
Why Shop on YouTube:
Due to the Russia-Ukraine war, the financial conditions are not good across the globe. All the countries are suffering due to the war. Their inflation rates are going high and the economic conditions are going worst than ever.
All the giant business corporates house losses a lot, and their business is not the same as they were before. After the COVID-19 effect people were hoping to recover from the situation but the uncalled war bring more problems to us.
YouTube is also suffering due to the war. They’re not getting their revenue because the companies are not interested to advertise their product on it, they want to reduce their advertising cost. That’s why YouTube has already lost more than 7.07 billion dollars in 3rd quarter of 2022. In the same stage in 2021, they’ve gained 7.02 billion dollars. So this is alarming for them.
Tough Contest with TikTok:
TikTok is now trending very well. They’ve already beaten Facebook and other social media and all the advertisers are investing their money in it. That’s why other social media including YouTube is also losing their advertisers and are not getting the revenue they’d earned before. So they’re going to change their policies or try to include new features like Reels, Shorts, etc.
Shopping on YouTube:
YouTube authority has declared that they’re already working on launching the new features. From now users can do shop from YouTube. TikTok has already introduced it, so YouTube is also planning to do it. Channel owners can promote their products or introduce another brand on their channel.
Features on YouTube Shop:
The following features will be on YouTube Shop
- You can add a store on your channel
- You can add products on your videos end screen
- You’ll be able to tag products on your video or in live stream
- You can also able to pin your products while you’re on a live stream
Create your own channel indentity with YouTube Handle feature. From now anyone can find you easily on YouTube.
Promote products of other brands:
If you have a YouTube channel and you’ve opened a shop you can promote other brands on your channel. But not everyone will be able to do it. You need to fit the eligibility criteria. If you fulfill the criteria then you can promote other Brands on your YouTube Shop.
Promote your own products:
As a channel owner, you can create a shop on your channel. You can also promote your own brand or products, but there will be few conditions to do it. Read the criteria, I hope you can do it if you have the minimum requirements.
Benefits of YouTube Shop:
There are no doubts that we all need to go with the flow. We need to think about our betterment. If something is not working properly, then we should change the plan. Same way if you want to earn more revenue from YouTube you need to go with the current flow. Though it is still under development process and not all countries will be able to use all the features right now. Gradually it will introduce to all.
I think this will encourage the YouTubers to do more content on the channel and sellers will be encouraged to promote their own brands on YouTube. They will be able to sell their products on YouTube Shop and can earn.